Panda Knife

- 2011-05-03

Panda, the National Treasure of China, is a symbol of good fortune and peace.
 
Panda inhabits among the bamboo grove. Its iconic black-patched eyes and plump appearance make it one of the most popular animals loved by people around the world.

Victorinox is proud to introduce the Limited Edition Swiss Army Knife – “Panda – Treasure in Bamboo Grove”. A lovely panda among the bamboos has been portrayed on the knife handle. Each knife is packaged in an exquisite gift box which is a perfect collectable item. 

This Limited Edition is only available in the Greater China region.

Year of the Rabbit Knife

- 2011-02-09

“Rabbit” in Chinese is a well- known fortune creature and a symbol of happiness and peacefulness.  During Lunar New Year, Chinese family will put up a variety of rabbit-shaped paper cuttings everywhere and wishes to have an auspicious and harmonious year.

This Limited Edition Rabbit Knife is now available in the Greater China region. Each knife is characterized by a serial number engraved on the knife and packaged in a velvet-covered gift box which is a perfect present and collectable item. 

New Chinese Chef Knife

- 2011-02-09

Victorinox`s newly-introduced Chinese Chef Knife is specially made to attend to the needs of our Chinese consumers.  With special attention to details, the anti-slip, sterilizable Fibrox handle adopts ergonomic design which can rest comfortably in the hand.  Like all other Victorinox Cutlery, the blade is made out of first-class stainless steel which can retain its sharpness over time.

Functional and high-quality kitchen utensils can make your work easier. Victorinox has the right aid for any cooking job and this newly-imported Chinese Chef Knife can make your cooking experience a pleasant and enjoyable one.

New Flagship Store in Geneva

- 2010-01-14

Victorinox has opened its first flagship Store in Switzerland at Geneva in November 2009. Subsequent to the Brand Stores in New York, Tokyo and Paris, this is the second Victorinox Flagship Store worldwide after the store on New Bond Street in London`s exclusive shopping district that was opened in November 2008.

Inside this Victorinox Flagship Store in Geneva, the entire product range is on display over approximately 500 sq.m. spread over three floors. The Victorinox range includes not only the famous Swiss Army Knives but also household and professional knives, timepieces, travel gear, fashion, and fragrances.

Like the Flagship Store in London, the Geneva store is distinguished by interior furnishings typical for Victorinox. It mirrors in a contemporary way the core values and features of this traditional Swiss brand : quality, functionality, iconic design and innovation.

Swiss Brands 09

- 2009-07-31

The "Center for Innovation" at St. Gallen University (HSG) and htp management consulting, also based in St. Gallen, analyzed for the very first time the innovation force coming from Swiss companies. From the 790 named companies Nestle was mentioned first in the ranking of the 12 most innovative Swiss enterprises. Victorinox accomplished a remarkable 10th position in the total ranking, scoring mainly in the chapters "products" and "sustainability". In the division "producer of consumer goods" Victorinox is listed 2nd sharply behind Nestl?. The authors concluded that for the perception towards the  public not the number of innovations is crucial, but the quality of the individual innovations. Therefore companies which consequently follow a "really innovative idea" over the years are perceived more innovative than companies that continuously modify and renew their products.